Stop Starting Over. Start Building Something That Lasts.
Forge pairs you with a certified coach for personalized fitness, nutrition, and habit programming that adapts as your schedule, stress, and goals change. Evidence-based. Human-powered. Built to hold up long after week one.
"Real progress comes from doing what you set out to do long after the inspiration to do it has fled."
Forge Is Not
- Motivational hacks or hype
- A generic template handed to everyone
- An AI-generated plan without human oversight
- A 30-day challenge or quick fix
Forge Is
- Evidence-based coaching, built by degreed professionals
- Personalized to your schedule, injuries, and equipment
- Adjusted by your real coach as your life changes
- Built for a permanent shift, not a short-term result
Real Outcomes, In Their Own Words
Three Plans. One Standard of Coaching.
Essential Coaching
For self-directed clients who want expert guidance and a structured monthly review.
- Personalized strength and cardio programming
- Personalized nutrition and habit coaching
- Unlimited in-app messaging and progress tracking
- Ongoing program adjustments as your needs change
- Instructional video library access
Ongoing Coaching
For clients who benefit from more frequent feedback, accountability, and plan adjustments.
- Personalized strength and cardio programming
- Personalized nutrition and habit coaching
- Unlimited in-app messaging and progress tracking
- Ongoing program adjustments as your needs change
- Instructional video library access
Weekly Coaching
For clients who want weekly accountability, closer oversight, and the highest level of support.
- Personalized strength and cardio programming
- Personalized nutrition and habit coaching
- Unlimited in-app messaging and progress tracking
- Ongoing program adjustments as your needs change
- Instructional video library access
The 90-Day Habit Transformation
A private, 12-week mentorship built from Michael's own published book — go step-by-step through the program together, one-on-one, with a custom fitness, nutrition, and habit plan reviewed weekly.
- Weekly 50-minute private video sessions, directly with Michael
- Custom plan built from the 90-Day Habit Transformation curriculum
- Addresses root-cause habits, not just workouts and meals
- Space is limited each cohort